The SEO landscape is always in a state of flux, but we may be on the verge of an unusually radical algorithm change from Google with the implementation of Authorship and Author Rank. The focus is beginning to shift to who wrote a piece of content rather than where it’s posted and how optimized the keywords are. This is an important distinction, once the Authorship system is in full swing search results from Google will heavily favor sites with Authorship enabled and content written by experienced authors with authority in their industry. Continue reading →