Learning how to write SEO articles can seem daunting for someone without experience in internet marketing, but rest assured- using keywords in your articles is really quite simple.
One of the most important factors when it comes to ranking a web page for a certain search term is how often a certain keyword is used throughout the article. This is why requests for SEO articles are so common for freelancers and web writers, they are essential to driving traffic and ranking in search engines. This concise guide will show you how to write SEO articles with keywords in just a few simple steps.
Before we get into those steps, you should be introduced to the concept of keyword density. The amount of times a keyword gets mentioned in a particular page determines how optimized that page is for the search engines. You usually want to keep this at %1, which means you want to mention the keyword about once every 100 words.
1. Use the keyword for research
We’re going to assume that the preliminary stages of keyword research have already been done and that your chosen keyword is targeting a viable market. That said, in order to rank for this keyword, you should search for it on Google to A: check your competition and B: see what everyone else is writing about. Try to out-do all of these pages in every way you can, and use them as resources to your advantage.
2. Use the keyword in the headline/title and description
One of the most important places you can put keywords is in the title or headline of your article. Try to use it verbatim (or close to it) and make it flow naturally, write a title people would want to click on. For example, if your keyword is “Blue Widgets” you may want to have a title like “How to Use Blue Widgets” or “Blue Widgets vs. Red Widgets”, something along those lines.
3. Use subheadings and organize your article
You should always use subheadings when you write for the web. You can do this by using <h3> tags (or the equivalent in your WYSIWYG editor). This helps keep your thoughts organized and much easier to read, and it also provides a great place to put your keywords. Search engines pay special attention to anything placed in header tags, so try to sneak your keyword into a subheading if it sounds natural.
4. Write the article naturally
The problem with most SEO articles is that the flow and voice of the article gets lost behind the writer or company’s objective to increase search engine page rankings. To avoid writing articles that sound forced, fake or in common writers slang appear to be “stuffed,” first write your article without the purposely including keyword or keyword phrases. Only after it’s complete, go back and up the density a tad by adding new sentences and playing around with your wording.
5. Check for keyword density.
In order to successfully write a keyword rich article, the article should be dense or filled with the keywords or keyword phrases. On average an SEO article should have a keyword density of at least 1% (once every 100 words). To figure out the keyword density of an article, multiply the number of times your keyword or keyword phrases appear in your article, divide that number by the word count of the article, and then carry the decimal over to the right twice. Be sure to include any times you write the keyword in title or header tags as well- those are just as important as in-content keywords.
You now know how to write SEO articles!
Some website owners prefer to have different keyword densities or even multiple keywords, but the basic principles still apply. If you follow the steps and just keep your keyword in mind as you write, you’ll know how to write SEO articles with keywords in no time at all.
